Shudh Online Vibuthi also called Bhasma (Holy Ash) is a word that has several meanings in Hinduism. Generally it is used to denote the sacred ash which is made of burnt cow dung in Ägamic rituals. There is a symbolic significance to applying it to the body. It is a constant reminder of the mortal nature of life - it is like you are always wearing mortality on your body. Vibhuti is usually worn on the forehead arms or neck. It is a symbolic representation that Shiva and Shakti are the only truth in the Universe and everything is in being only through the union of Shiva and Shakti. Shudh Online products are selectively sourced with great emphasis on purity and authenticity and are 100% natural ayurvedic products. We don't add any preservatives or additives in the product and using our product will get you closure to nature.