Want the London look? Rimmel London introduces the Stay Matte Liquid Lip Colour. Its high-intensity colour gives a boldness of look that lasts up to 12 hours. Stay Matte delivers full coverage in one stroke that's both touch-proof and waterproof while also being lightweight and comfortable. The perfect gift for women everywhere! Rimmel London is an inner confidence for a look that is always cool and irreverent. It is constantly evolving and never predictable. It is young and urban. Eclectic and edgy. Rimmel is expression with no rules. It is real. It is accessible. It is today. Live the London look!