Good skin starts with a healthy skin barrier. Skin barrier is your natural shield against external damage. Your skin barrier fights impurities blocks irritants and retains moisture. We at Simple believe in making clean and kind products to maintain a healthy skin barrier. There are 3 essential functions that a moisturiser must have for a healthy skin barrier: Humectant â attracts water and brings moisture to the skin; Emollient- helps in softening or soothing skin; Occlusive â creates a physical barrier helping to trap moisture in the skin. The Simple Kind to Skin Replenishing Rich Moisturiser is the simple goodness your skin needs as it has Pro-vitamin B5 â replenishes moisture in skin; glycerin â moisturises skin; allantoin â smoothes skin. This moisturiser instantly doubles your skin's hydration it works for up to 24 hours leaving your skin feeling soft moisturised and nourished all day. Apart from making the skin look plump and healthy looking from the get-go this moisturiser will help replenish soothe and hydrate your skin without the greasy feeling. At Simple we're all about making products which are kind to skin and have skin-loving ingredients. All our products are free from colour perfume and a strict list of 2000+ harsh chemicals (we call them baddies). With more than 50 years of heritage in caring for the most sensitive skin Simple UK's No.1 facial skincare brand is all about making products which are kind to skin animals and planet. We make sure that we respect your skin always and that's why all our products are tested even on the most sensitive skin. Dermatologically tested and approved. Ophthalmologically tested. Hypoallergenic non-comedogenic. Simple is everything your skin needs nothing it doesn't!