The Daily Hydration Moisturizer is your secret weapon to a flawless face. Allure Best of Beauty 2015 & 2017 Winner! This facial moisturizer is packed with rich ingredients that keeps your skin supple and smooth. Aloe helps provide hydration and soothe the skin. Jojoba oil & shea butter help hydrate the skin for deep nourishment. e.l.f. makes the best of beauty accessible to every eye lip and face. Your originality is infinite and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkieâglam or bare faced minimalist maximalist and every look in betweenâwe are for every eye lip and face. Proud to be 100% vegan and cruelty-free worldwide.