Want the London look? Rimmel London introduces the new shades of Match Perfection Foundation. These 25 shades are classified by skin tone to make it easier for you to find your perfect makeup shade. The Foundation uses smart-tone technology to combine finely dispersed pigments for natural-looking shades. Its patented formula is ultra-smooth and blends seamlessly with your skin for a tone that lasts. The perfect gift for women everywhere! Rimmel London is an inner confidence for a look that is always cool and irreverent. It is constantly evolving and never predictable. It is young and urban. Eclectic and edgy. Rimmel is expression with no rules. It is real. It is accessible. It is today. Live the London look!