Cetaphil is a skincare brand that has been recommended by dermatologists for over 70 years, and is today used by millions of women with sensitive skin from all over the world. The original product, called Cetaphil Cleansing Lotion, was invented by a pharmacist in 1947 specifically for dermatological needs. The product quickly became popular, and today, generations later, is called Cetaphil Gentle Skin Cleanser. While the name has changed, the formula has remained essentially the sameand Gentle Skin Cleanser remains a worldwide favorite and our bestselling product.