Perfora's Toothpaste is alcohol - free Made - Safe Certified Vegan & Cruelty Free and has no artificial colours. It is an Ayurvedic product that leaves you with a fresh breath. Our toothpaste does not contain anyl preservatives or other cytotoxic ingredients. There is no bleach or harsh chemicals it is certified Non-Toxic SLS Free Vegan Preservative Free Sugar Free and Dentist Formulated & Recommended.