Hi I am mamaearth's shampoo. I understand that shampooing is no easy task and involves real cleaning. Well I am here for you. Let your baby enjoy my thick soft and instant foam while i gently cleanse hair and scalp. My 100 percent toxin free formula gives your baby soft and nourished hair . I take special care not to irritate those sensitive eyes and be gentle on skin. You know i'd do anything for your little one don't you.