Reverse hair damage with Love Beauty And Planet's Olive Oil & Peptide shampoo a game-changer you cannot miss out on! 90% of women felt their hair is softer & smoother in just 1 week * *based on consumer study 2024 Enriched with patented protein bond complex repair technology olive oil and peptide this shampoo works on a cellular level to repair renew & strengthen hair from the inside out. This protein enriched formula helps to protect your hair against damage caused by UV exposure chemical colour heat treatments and environmental aggressors. Olive oil is known to penetrate deep within the layers & intensely repair hair peptide packed with 22 amino acids known to rebuild damaged bonds & promote hair strength & glucose based technology is scientifically proven to penetrate hair fiber and build millions of new bonds. Resulting in visibly stronger hair that's smoother & fuller! We like to extend our love for the planet and your hair by eliminating nasties like parabens dyes and sulphates from our shampoo. Our goal is a carbon footprint so small it's like we weren't even here. Love Beauty & Planet is PETA Certified cruelty-free and vegan. Globally Love Beauty & Planet does not test on animals. We are committed to acts of love that make our planet cleaner greener and more beautiful.