Dove Beautiful Curls Shampoo and Hair mask are specially formulated for curly hair. Curly hair is different from straight hair in that it has natural twists and turns that can make it difficult to reach moisture from roots to tips. This can lead to dryness frizz and unmanageable hair. Dove Beautiful Curls shampoo is sulfate-free and hydrating which means it won't strip your hair of its natural oils and will help to deeply moisturize your hair. The hair mask is also deep-moisturizing and frizz-reducing and it helps to repair damaged hair and lock in moisture. Together these products can help to transform dry frizzy curls into healthy bouncy curls.