It is an excellent combination of nourishing cleansing and foaming agent. Amla stimulates hair follicles to promote hair growth it also improves texture of the hair shikakai is mild cleanser & conditioner which removes dirt without striping natural oils. Reetha has natural foaming properties to give your hair an extra bounce. It stimulates hair follicles and strengthens roots for healthy hair growth. Features: Conditions the hair and make it shiny and manageable enhances moisture content in the hair and best suited for dry and dull hair. Direction to use: apply shampoo on wet hair gently massage scalp to clean away accumulation of dirt and scurf. Wash off with water thoroughly. Use once or twice a week.