Devodhyog was founded with a mission to spread across the world the brilliance of Indian Traditional therapeutic herbs over modern cosmetics. We manufactures beauty and personal care products under Etheric Brand which are known for their quality purity truthiness and promise made. Shikakai (literally translates to "hair-fruit" or "fruit for hair") is a shrub-like tree that grows in central India. It has been used for centuries as a cleanser for hair body and pretty much anywhere else a cleanser might come in handy. What sets this plant apart from the rest is that shikakai actually lathers moderately because its bark has saponins which foam up when shaken in water similar to soap. Some people who have used the "no 'poo" method love it but still miss the suds from commercial shampoo. Shikakai could be the solution for this problem. It's all natural but it still foams up. Yay! Shikakai is very high in vitamin C as well as vitamins A D E and K antioxidants which are essential for healthy and rapid hair growth. These vitamins provide the hair follicles with the necessary micronutrients to help hair grow fast and healthy. Shikakai looks very similar to tamarind. Its seed comes inside a pod. The seed or fruit is then dried mixed with the leaves and bark and ground into a very fine powder. That's the reason the shampoo also lathers. This powder is then made into a paste and applied to hair. there are many other benefits such as: Shikakai has very low pH levels which means your hair won't be stripped of its natural oils. Works as a shampoo and detangler at the same time. Since shikakai does not strip your hair of its natural oils there's less chances of your hair getting all tangled up. Prevents and eliminates dandruff. Nourishes hair making it grow faster and stronger. Can be used as shampoo face cleanser and body soap.