THE POWER OF RETINOL: There are many types of retinols but not all are equal. With extensive research Olay has picked Retinyl Propionate which is the most effective variety and helps renew and resurface your skin overnight NO REDNESS OR IRRITATION: Packed with concentrated soothing ingredients such as Niacinamide and 40% more hydrating complex the serum offers long lasting hydration and ensures no cause for redness or irritation FIT FOR ALL: Anyone over 23 years of age can use the Olay Retinol24 Max Serum it is suitable for all skin types including sensitive skin PACKED WITH GOODNESS : The product does not contain ingredients that may be harmful for your skin like (i) Sulphates (ii) Parabens (iii) Phthalates (iv) Perfumes (v) Artificial dyes (vi) Essential Oils (vii) Fragrances