The Wow Brow Gel is the key to a flawless face. The unique wax-gel hybrid formula keeps your brows locked in place while the fibers add natural-looking volume for results that really wow. This versatile gel can be worn alone when you're having a lighter makeup day or over your favorite eyebrow pencil for high drama. Finish off your look with your favorite eyeliner and mascara fir e.l.f.ing amazing eyes. e.l.f. makes the best of beauty accessible to every eye lip and face. Your originality is infinite and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie-glam or bare faced minimalist maximalist and every look in between-we are for every eye lip and face. Proudly vegan and cruelty-free worldwide.