Aveeno Daily Moisturizing Lotion Is Clinically Proven To Improve The Health Of Dry Skin In 1 Day With Significant Improvement In 2 Weeks. Formulated With Active Naturals Colloidal Oatmeal And Rich Emollients This Nourishing Lotion Helps Prevent And Protect Dry Skin For A Full 24 Hours. Aveeno Daily Moisturizing Lotion Leaves Your Skin Feeling Soft Smooth And Naturally Healthy Looking. It Is Gentle Enough For Everyday Use And Is Dermatologist Recommended.